It is our constant endeavour to understand your needs and help you find the best fit. And in the world of technology, where many products and services are priced directly in US dollars even for international customers, other companies didn’t even need to directly raise prices: Amazon Web Services, for instance, prices its services in dollars, even if users opt to be billed in Pound Sterling.With a wide range of gadgets available in the market, it often gets confusing to differentiate one product from its alternative or the one that best suits you. Earlier this week, Microsoft announced an increase of up to 22% for business customers of its cloud products, blaming currency swings. A Thunderbolt 3 to Thunderbolt 2 adapter costs £49/$49, a USB-C to Lightning cable costs £25/$25, and a USB-C to USB adapter costs £19/$19.Īpple is not alone in raising prices for British consumers following the referendum to leave the EU. That standard will rapidly become ubiquitous, but for now, very few accessories support it, requiring users to buy adapters if they are going to plug in devices such as monitors, external hard-drives, and iPhones. The machines only include Thunderbolt 3 ports, a new standard which uses the USB-C connector. Those computers start at $1,799 and $2,399 respectively, which equates to £1,749 and £2,349 in the UK.Ĭustomers picking up those new computers can also expect to be hit with a barrage of further expenses, thanks to the controversial design decisions Apple made in the production process.
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It has discontinued the cheapest laptop it used to sell, the 11in MacBook Air, and introduced two extremely expensive laptops at the top end of its range: The 13in and 15in MacBook Pro with Touch Bar.
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On top of the Brexit effect, however, all of Apple’s Mac customers worldwide are waking up to find out the company has significantly increased the average selling price of its laptop computers.
These factors vary from region to region and over time, such that international prices are not always comparable to US suggested retail prices.”Īpple has significantly increased the average selling price of its laptop computers. In a statement, Apple said: “Apple suggests product prices internationally on the basis of several factors, including currency exchange rates, local import laws, business practices, taxes, and the cost of doing business. Overall, British customers still pay more, due to the much higher sales tax in Britain than America: 20%, compared to 0–13%. But a Mac mini in the UK costs £399 excluding tax, meaning Apple is making £8 less per computer sold in Britain than America. A Mac mini in the US, for instance, costs $499 excluding tax, or £407 at current exchange rates. The cheapest iMac is now £1,049 up from £899, while the Mac Pro – a computer that hasn’t been updated for more than 1,000 days – has seen its base price increase by £500, from £2,499 to £2,999.īut while Apple has gained a reputation for overcharging British customers on currency conversions in the past, these prices are more than fair conversions of the dollar price for the same product – since the dollar prices are excluding sales taxes, while the pound prices are including VAT.
The Mac mini, still the lowest priced computer that Apple makes, has gone from £399 to £479. Similar price increases hit the company’s desktop computers. On Thursday, those computers cost £999 and £1,599. And the 13in and 15in MacBook Pros with Retina displays – the older model of MacBook Pro – are still on sale, starting at £1,249 and £1,899 respectively. The 12in MacBook, Apple’s smallest computer, starts at £1,249 for the very same model which sold for £1,049 24 hours ago.
Apple unveils new MacBook Pro with new Touch Bar feature – video Guardian
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